- POSTED: June 16, 2021
Treebute
Memorial trees are a meaningful and long-lasting gift for many occasions – happy or sad. Trees can also be time-consuming to source, expensive to purchase, and laborious to plant. Treebute is an e-commerce website that allows users to easily navigate beautiful trees/product images, quickly filter hundreds of trees to a few highly recommended options, add to the shopping cart, and – most importantly – allows for the creation of a private ‘campaign’ so others can contribute to this shared gift. Donors can then receive updates on their gift, such as a final photo of the installation.
Once a Treebute has been purchased and fully funded, we ship the Recipient a Care Package including a yard stick to mark their spot, an Intro Letter detailing the type of tree and donor names, a booklet explaining the next steps, and a questionnaire so we know where to plant.
A few important differentiators:
1) Treebute only plants on private property; most parks have their own Master Plan with limited opportunity to select a tree off their pre-determined list, and limited say on where you want your tree planted.
2) Treebute only plants hearty, more mature trees. Because the last thing anyone wants is a memorial tree to die.
3) Aforementioned “hearty”, “more mature” trees are expensive. The average all-in $500-$600 price tag [including installation and tax] is more than most individuals want to spend. The ‘campaign’ option is a great way for a group to go in on a gift.

The Idea Bouncer:
- Elizabeth Schenk
- PARTNER: WashU Skandalaris Center
- PROGRAM: General
- INDUSTRY: Agriculture, Retail, Technology
- NEEDS: Communication Strategy, Mentors, Research Partners