Across the board, women’s fashion is inefficient and impractical. A common complaint in the clothing industry is that women’s clothes are lacking in pockets. Moreover, there is a severe lack of rugged and built-to-last clothing designed for women. Poqit aims to solve this issue by designing fashionable women’s clothing for everyday use, outdoor activity-wear, and sportswear. The aim of the brand is to create comfortable yet practical women’s clothing with an abundance of pockets.