92% of people fail their New Year’s resolutions—including myself. Everyone has spectacular ambitions to improve themselves and the world around them, yet most lack the day-to-day drive to succeed. There are a lot of productivity apps out there. But none of them have determined a way to motivate the user past the few drops of dopamine that comes with checking off a digital box. Pledge is different. First, there’s a monetary incentive. You’re far more likely to hit the gym if you’re fined ten dollars if you don’t. Second, you can only plug in three tasks a day. No more, no less. This encourages prioritization and proper time management. Third, there’s a task mandate. A productivity app doesn’t work if you don’t use it. Tasks must be planned the day before to ensure you’re always planning for the future.

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