NXTUP will capitalize upon a quickly expanding asset -social media accounts- and will leverage this asset to assist local-businesses i social media campaigns. 61% of instagram accounts have more than 10,000 followers, and most of ones’ followers are homogenous from both a geographic and a demographic perspective.
NXTUP will empower social media promoters to independently capitalize on their audience while giving local businesses a direct line into thousands of potential customers’ social media feeds. New brands to the NXTUP app will complete a profile detailing the industry they operate in, the demographics they hope to reach, and the method of promotions they are looking for. NXTUP will then assign a percentage match between every promoter and brand and all users of the app will be able to negotiate, send funds securely through escrow, and schedule promotions all through the app.
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