Magnify provides a personalized, white-labeled software platform for organizations to build community. By leveraging the frontier of social science research, we provide action-focused software that is fun, easy, and social for users to feel more connected to each other and to their organization. Our gamified platform encourages community-building, action, and volunteerism. Our user-loved mobile application meets users where they are — Americans spend an average of 7 hours per day on their mobile phones, using social media platforms — and enables push notifications, photo sharing, and recommended activities that let organizations individualize their contact with each user. Organizations need to stop pouring resources into conventional social media platforms where user engagement is toxic, diffuse and passive and build their own private communities. The future of social networking is private social networking.