Remember the last time you went to buy clothes for a male individual in your life. Were you able to find an ideal unique piece of perfect size? Was it the size M short pink polo with Prussian blue stripes? Or did it end up again being the black tee of size S which you bought only because it did not be tucked in, unlike the off-white V neck? Or seeing the same shirt you bought the moment you step out wearing it for the first time? Mostly, it either ends up being a compromise of color or the design of the cloth-wear, due to the limited design available. Through this startup, my goal is to bring variety in men’s fashion which would allow individuals to develop their unique style and express themselves better, because everyone is different, and everyone deserves rightful self-expression. And hence, we aim to bring these new designs of casual daily wear to your Central Aisle of shopping.