Hyperspectral imaging offers unique information about the features of an image, but this information is often hidden deep within the 3D dataset. Searching through the datasets effectively is a major challenge for many hyperspectral imaging users, especially for those with the little computational background. At HSpeQ, we make hyperspectral image analysis easy. HSpeQ is a hyperspectral software development company with the key mission to analyze data deeper and faster. Our team spent several years developing 3D data analysis algorithms and a friendly user interface for treating any type of hyperspectral data from satellite images to microscopy. Our goal is to make our computational tools available to a broad audience and build a community of partners. Join us today by downloading our free IDCube Lite and explore the power of hyperspectral imaging.