City Closet

I wanted to create a solution to minimize clothing waste through allowing customers to rent the trendy/cool/creative clothes that people only wear a limited amount of times (such as a event or photoshoot outfit not something that would be in the daily cycle of clothes). I plan to target GENZ and Millennial creatives, and have it structured with programming and events so create a community around sustainable fashion. The current mode of funding I am thinking of is a subscription model + late fees to cover costs. The whole idea is similar almost to a library for clothing.