Nearly 70% of online shopping carts are abandoned due to cold feet––a problem that affects both consumers and retailers. Consumers want personal advice, approval, and confirmation that the items in their carts are worth buying. Retailers need to recoup lost revenue. The Cart Connect tool helps mitigate cold feet by injecting the advice of the consumer’s closest friends and family members directly into their online shopping cart. We are seeking advice on how to fine tune our prototype, acquire early customers, and get vendor introductions.