Alexis Jae

My family’s been manufacturing jewelry for over 75 years. Historically, this meant manufacturing jewelry for designers, who would sell to stores, who would sell it to customers.

But that means by the time it gets to the customer, it’s massively marked-up.

Our family and friends have always asked us to make them jewelry because it was so much more affordable and could be made exactly how they wanted. As more people asked, we realized: why don’t we do this for everyone?

Now, we do.

Now, customers can customize any piece, and save around 50% off traditional retail prices. And they can feel good while doing it because all our gems are ethically sourced, all our gold is recycled, and a portion of all profits goes toward breast cancer research.